The x-channel programme (and the technical solution) we set up at E-plus got some amazing press coverage. The approach using SAP/hybris as the e-commerce foundation and OVC (One View Commerce) as a universal “one basket” solution has turned out to be quite successful: delivering against business expectations, and becoming a strong reference case for the telco industry in Europe. Give the reports a look:
Had E-plus CCO Kay Schwabedal not kicked off the programme end of 2013 , the x-channel breakthrough at E-plus would never have been achieved by mid 2014.

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