Great round hosted by Shah Karim at dmexco 2016 on what it needs to make Omnichannel strategies successful. I enjoyed sitting on a panel with Intershop-founder Stephan Schambach and Stefan Wild, Chief Digital Officer at Media-Saturn. Key aspect: you can buy great technology, and you can employ the best marketing&sales strategies – but if you don’t find a way to put organizational change on top of your management agenda, your Omnichannel approach will go bust or not happen at all. Enjoy the video: