For Episode 10 of our series DISH Digital Solutions becomes an AI-first company, I asked our Sales Director Wissam Moussallem a simple question:
“What does AI-first actually mean for you?”
His answer came in milliseconds.
Ka-ching!
But not for DISH in the first place. For our partners. Our customers come first — and that’s exactly where Wissam puts his focus.
Here’s how he puts it into practice
- Speed: Claude and Copilot get the right information to our sales force as fast as possible
- Daily actuals: He sees developments every single day, not at the end of the month
- Focus: Less time searching for data, more time with partners growing their business
- Shared value: When our partners win, we win
What struck me most? This comes from the person accountable for sales at DISH. Not from IT. Not from a lab. From the frontline, where numbers are real and targets are non-negotiable.
That’s the point of AI-first. It empowers our people — and every colleague finds their own angle.
In Episode 9, Aleksandra Galiakhmetova told us: AI-first means customer first. Wissam adds: AI-first means partner value. Measurable. Daily. Ka-ching.
Two perspectives. One direction.