It’s pleasing to see how well E-Plus Gruppe’s omni-channel programme is being perceived (and actually driven) by the company’s retail organisation. In an interview with “Telecom Handel” Marcus Epple, who heads the unit, points out that what we are doing is clearly following the customer’s request. Give the interview a look, it’s worth a read (in German, though): http://www.telecom-handel.de/Marktreports/Mobilfunk/E-Plus-startet-Multichannel-Projekt-Der-Kunde-will-es-so-34320.html